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The individual image is a unique appearance of a person represented by a set of external characteristics that are perceived as the image of the person as a whole, imprinted in any material form in the form of a photographic image, object of art, in the videos. At the same time it is necessary to understand that the individual image is not only theimage of his/her face, but also personal appearance in general (Appellatedecision of the Altai Regional Court on 21.05.2013 No. 33-3897/2013). According to the existing Russian legislation (Art. 152.1 of the CC of the RF; item 5 of Art. 49 of Russian Federation Law from 27.12.1991 N 2124-1 "On mass media") the individual image must be protected which means a necessity in obtaining the consent of the person whose image may be promulgated and used further. 

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