The second conference on pharmaceutical marketing and sales "FARMMIKS: version 2.0" will be held in the loft space #soulfulloft in Moscow on 7 and 8 December. The subject of this year – "Digital-communications and secrets of formation of competitive product`s advantages".
"FARMMIKS" is a new format of educational venue which is mostly practical-oriented with receipt of recommendations from market experts. The main idea of this event is in broad attraction of the best expert speakers to participate that helps listeners and clients achieve effective results. Delegates, representing Russian and foreign pharmaceutical companies, and also market experts, lawyers, creative and the digital-agencies, Moscow leading business trainers will take part in the Conference.
Visitors will have a unique opportunity to enhance their professional skills and get useful information as well as practical advice for each stage of medicinal product`s movement in the market – from creation a demand to the sale.
Roman Shabrov – the managing partner of BRACE Law Firm will report on "Sales and promotion on the Internet: statutory opportunities and limitations". He will talk about:
• statutory opportunities and limitations on online sales;
• legislative requirements relating to the Internet promotion of medicinal products;
• creation a model for sailing and promotion of medicinal products conforming to the legislation requirements;
• relevant cases on prosecution for breaches of the law: lessons learned and conclusions drawn.