On December 7 and 8, Moscow’s #soulfulloft space will host the second conference on pharmaceutical marketing and sales, "PHARMMIX: Version 2.0." The central theme for this year's event focuses on "Digital Communications and Strategies for Developing Product Competitive Advantages."

PHARMMIX offers a novel educational platform with a strictly practical focus, providing actionable insights from market experts. The core concept of the event centers on engaging top-tier practitioners who actively assist their audience and clients in achieving measurable success. The conference will bring together delegates representing domestic and international pharmaceutical companies, alongside industry experts, legal counsel, creative and digital agencies, and leading corporate trainers from Moscow.

Attendees will have a unique opportunity to enhance their professional skills, gaining valuable insights and practical guidance across every stage of the pharmaceutical product commercialization lifecycle—from demand generation to final sales execution.

Roman Shabrov, Managing Partner of BRACE Law Firm, will deliver a presentation titled "Online Sales and Promotion: Legal Opportunities and Regulatory Restrictions," covering:

1. Statutory opportunities and regulatory boundaries governing online pharmaceutical sales;
2. Compliance requirements for the digital marketing and advertising of medicinal products;
3. Structuring legally sound commercial models for online sales and product promotion;
4. Recent enforcement trends and case law regarding regulatory violations, outlining practical key takeaways and insights.